Custom Wine Labels
I was given the opportunity to create packaging for a new line of
wines. The label needed to reflect ecological
sustainability with a focus on bird lovers.
Individual birds were created for each label and laser cut along the
outline to allow a “window” to the wine inside the bottle. The back
label utilized the same design as the front but with texture added
within the outline of the bird. The wine gift box, which represents
a birdhouse, was constructed from cedar to enhance the organic feel
of the wine.
The bird on the label represents the responsibility to keep the
environment clean and healthy for nature’s animals as well as
inviting discussions about birds. Textured, recycled paper was used
that helps to represent a commitment to sustainability. Every bottle
of wine includes an informational card that hangs from the neck.
This card describes the bird on the label. Included on the cards are
a description of a bird, its voice, range and habitat. In addition
fun facts on the back of each card with the hope of kicking off
conversations while out birding or at a dinner party.
The labels are clean and concise while representing an ecologically